Fred Riger (1915–1994) was a battle-tested pilot who flew dozens of combat missions during WWII. After his service to our nation ended, Fred decided to leave a good job opportunity at a New York City PR firm to return to his beloved hometown of Binghamton, NY and take on the daunting task of starting his own advertising agency.

In 1950, Fred Riger Advertising Agency, Inc. was born. Together with his wife Martha, who served as the agency’s office manager/bookkeeper, Fred built the business from a one-room office in Binghamton’s Press Building to a thriving, successful operation employing dozens of employees and serving hundreds of clients. Along the way, our founder displayed a unique blend of optimism, realism, creativity, and discipline that set the standard for his colleagues to emulate.

Although Fred retired in 1984 and died a decade later, those values are Fred’s legacy to us, present and directing in every Riger staff huddle, client meeting, and business decision. While the nature of our industry seems to change on a daily basis — and our name has evolved over the years as well — Fred’s guiding principles remain at our heart.

Fred Riger
Riger Advertising: 53 Chenango Street, P.O. Box 1623, Binghamton, NY 13902-1623


Riger is the oldest and largest (and most adaptable!) business of its kind in South-Central New York State, serving a variety of business-to-business, education, financial, health care, non-profit/fundraising and consumer-oriented clients.

We are a multi-service marketing communications agency encompassing:


  • Advertising
  • Public relations
  • Media services
  • Graphic design
  • Copywriting
  • Research
  • Sales promotion
  • Recruitment marketing
  • Special events
  • Digital, video and print production
  • Direct mail
  • Multimedia presentations
  • Social media
  • Email marketing
  • Strategic planning
  • Content creation


Riger is a member of the American Association of Advertising Agencies (AAAA). Of some 13,000 ad agencies in the U.S., not quite five percent are AAAA members. Government relations, agency management know-how and a vast marketing case history library are just some of the benefits of AAAA membership, which accrue to our clients.

Riger’s affiliation with the American Association of Advertising Agencies and similar resources offers our clients added value. We have access to the complete AAAA Reference Library, a compendium of current case studies available only to AAAA members. It’s a resource we tap time and time again to research best practices in marketing communications on behalf of our clients’ diverse needs.

Our staff members also belong to the Business Marketing Association, the Public Relations Society of America, and have taught related courses at Binghamton University, Broome Community College, and the Board of Cooperative Educational Services (BOCES).


  • We are a marketing communications company.
  • We seek to be the region’s leading provider of proactive, creative, effective business solutions by:
    • Satisfying the wants and needs of our clients with a customer-oriented staff continually working to improve creativity and quality in all our work
    • Nurturing mutually beneficial, profitable, long-term relationships with a diversified group of clients
    • Fostering an employee-friendly organization where respect, teamwork, integrity and professionalism are guiding principles in all our dealings both inside and outside the organization.