SUNY Broome created this ad based on our digital media recommendations. The Spring Open House video ran on a Snapchat Swipe Up campaign which optimizes toward swipes/clicks to the website for engagement. It had an above-average 1.53% Swipe Up Rate.
This banner ad helped catch attention, drove clicks to CCC’s website, and ultimately resulted in a doubling of open house registration that year.
When SUNY Delhi’s VP for College Relations and Advancement called with a question, he didn’t think we could solve his problem directly. He called asking if we knew of any writers who could interview the school’s deans and faculty and produce sales copy for their degree programs.
Managing dozens of media outlets, each with their own insertion orders and schedules, can get overwhelming. So can developing round after round of eblasts and display ads to keep enrollment churning. That’s why Cornell SC Johnson College of Business turned to Riger to help fill its applicant pipeline.
It was time to increase enrollment in a particular course, which means it was time for Riger to harness the power of Facebook ad targeting by age, gender, location, education, and interests.