Managing dozens of national media outlets, each with their own insertion orders and schedules, can get overwhelming. That’s why Cornell SC Johnson College of Business relies on our thorough media dept. to place its display ads, sponsored content, and eblasts in Forbes, Los Angeles Times, The Wall Street Journal, etc.
From simple banner ads to animated gifs, this digital ad campaign targeted college students’ parents with an emotionally pulling “inner thought,” culminating in an open house invite.
With its combo of compelling headline and clear envelope, this elegant direct mailer passed the “elbow test” (ya know, that certain something that makes you pause before dropping an envelope in your recycling bin).
When we told them we could do their media buying with an objectivity enabled by our Strata media-planning software at no extra cost (other than the commissions paid us by the media), they pretty much said, “When can you start?”
Cornell’s Manhattan office could better promote its various Executive MBA programs after receiving these eye-catching brochures and fact sheets, targeted specifically to potential students living or working in NYC.