Elmira College reached out to Riger when it was time to promote Elmira Everlasting, the college's annual day of giving. This direct mail piece's simply written message about what Elmira College has meant to a female hockey player student helped pull on alumni donors' hearts and drive ROI up.
Managing dozens of media outlets, each with their own insertion orders and schedules, can get overwhelming. So can developing round after round of eblasts and display ads to keep enrollment churning. That’s why Cornell SC Johnson College of Business turned to Riger to help fill its applicant pipeline.
With its combo of compelling headline and clear envelope, this elegant direct mailer passed the “elbow test” (ya know, that certain something that makes you pause before dropping an envelope in your recycling bin).
Cornell’s Manhattan office could better promote its various Executive MBA programs after receiving these eye-catching brochures and fact sheets, targeted specifically to potential students living or working in NYC.
