Research and a thorough marketing plan led to this moving series of “Navigating Life’s Journey” TV spots and videos, used to build the brand and drive web and social engagement.
Talk about moving some donor minds! This video, featuring heartfelt testimonials and dramatic aerial footage, highlights the life-changing work of the Food Bank of the Southern Tier.
Millennials add millions of new consumers to the banking world. To reach this important demographic, working within a modest budget, we used first-person, selfie-inspired style for this television commercial.
It sure was easy to show off the brand new Emergency Department at Pocono Medical Center with this sharp, dynamic video, which was shared online and rolled out to community supporters during the building’s ribbon-cutting event.