Blog

How is corporate America marketing to its burgeoning 55+ demographic? Generally, not well. Here’s my take on why that is, and how communicators might improve it. As a marketing strategist, integrator and writer, and as someone knocking on the door of this often...

  The debate between traditional and modern is an age-old one. We see it in architecture, fashion trends, and restaurant styles. Opposing sides either lean on the comfortably familiar or are energized and lured by the new, daring techniques. In marketing too, the...

Got any loose ends? You know what I mean. Unfinished business. Maybe it’s your 2015 New Year’s resolution you haven’t gotten around to yet? Dusting those office shelves? Cleaning out the sock drawer? Starting the new-you fitness plan? Hiring a life coach? Updating...

  Went to the cobbler yesterday. Yes, I said cobbler. Nu-Way Shoe Repair. Felt like I was in Mayberry. It was Johnson City. And I liked it. Would it have been easier to throw away the old shoes and Amazon a new pair? (Is Amazon a verb yet the way Google is?) Sure....

THEN vs. NOW Love ‘em or hate ‘em, outdoor ads are eyeball magnets. While detractors call them visual pollution, I think they are great within reason. If you ever find your commute or other drive time boring, a good billboard can brighten your day a bit, right? Hate...

Well, it’s that time of year again. Time to figure out new ways to grow in the new year. Time to do more with less. Time to make some time to figure out how to make more time. The trouble is, try as we might, we can’t make time. The number 8,760 might ring a bell....

  In the immortal words of the Rolling Stones’ Shattered, with apologies to Mr. Jagger and and Mr. Richards, “All this chitter-chatter, chitter-chatter, chitter-chatter 'bout Shmatta, shmatta, shmatta! I can't give it away on 7th Avenue. This town's been wearing...

Have you heard the one about the brand manager who said she wanted to rebrand, but what she meant was, “I’m bored with our logo.” Your brand cuts way deeper than your logo. Just as a fresh coat of paint on a house may improve its curb appeal, a logo refresh may be...