Blog
In a world with every kind of milk, be more than plain milk.
Are you inadvertently hiding the information your customers need most, or maybe omitting it altogether in your marketing? We often know our business so well, we forget what’s it like to be on the outside of it. Also, a prospect may know they need someone like you, but how do they know they need exactly you when they are making that decision in seconds?
FredTalks: Static vs. Dynamic Digital Ads
We thought our 70th anniversary was a great excuse to create a new video series...
Crossings
Crossing the road, Crossing the bridge. Crossing the river, Crossing the ridge. I’ve crossed many times before, I did not know why. Now I know, I must try. By Steve Johnson “Never follow the crowd ... until and unless you're crossing the road.” – Author...
Communicating via video conference
Without direct contact, many businesses may be facing difficulty adapting to virtual correspondence. Nowadays, the next best thing is a video conference. While a simple conference call may be well within the comfort zone for several businesses, there is something...
Keeping It Positive During a Pandemic
As stated in our last blog post, maintaining contact with your customers is especially important during the COVID-19 pandemic. However, informing your customers of the many changes your business may be facing doesn’t always have to come through a solemn e-mail....
How to Make Smart Marketing Decisions During a Pandemic: The Five R’s
In the midst of the unexpected COVID-19 pandemic, many companies may be facing uncertainty around their advertising and public relations strategies. With changing budgets, staffing and environments, it is essential to foster appropriate communication between your...
An anniversary stroll down memory lane
From Fred Riger to Jamie Jacobs, from Thomas Register to Google, Steve Johnson takes us for a 5-minute jaunt down memory lane on the occasion of Riger's 70th anniversary in business. [video width="1920" height="1080"...
12 Tips for 2020 Email Marketing
I'm gonna sit right down and write myself a letter And make believe it came from you I'm gonna write words, oh, so sweet They're gonna knock me off my feet -Fats Waller, American jazz pianist, composer, singer, and comedic entertainer America may run on...
Six keys to choosing marketing partners, suppliers or vendors
Choose your enemies carefully ‘cos they will define you Make them interesting ‘cos in some ways they will mind you They’re not there in the beginning but when your story ends Gonna last with you longer than your friends. - Bono (U2) No one can go it alone in marketing...
Leadership: Searching Low and High
Leaders we can look up to are all too hard to find these days. Joe Girardi, the former NY Yankees All-Star catcher and World Championship manager is one such leader. Joe is no “dumb jock.” I’ve always admired his leadership style as a player and a manager. Now, in my...