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Small Business Focus: Advertise Local

Small Business Focus: Advertise Local

By Mary Roper and Steve Johnson Now that we’ve made it through the first few months of the new year should it be “out with the old/in with the new” when it comes to advertising? While digital marketing can be measured in clicks and views, we should not forget...

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In a world with every kind of milk, be more than plain milk.

In a world with every kind of milk, be more than plain milk.

Are you inadvertently hiding the information your customers need most, or maybe omitting it altogether in your marketing? We often know our business so well, we forget what’s it like to be on the outside of it. Also, a prospect may know they need someone like you, but how do they know they need exactly you when they are making that decision in seconds?

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Crossings

Crossings

Crossing the road, Crossing the bridge. Crossing the river, Crossing the ridge. I’ve crossed many times before, I did not know why. Now I know, I must try. By Steve Johnson   “Never follow the crowd ... until and unless you're crossing the road.”  – Author...

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Communicating via video conference

Communicating via video conference

Without direct contact, many businesses may be facing difficulty adapting to virtual correspondence. Nowadays, the next best thing is a video conference. While a simple conference call may be well within the comfort zone for several businesses, there is something...

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Keeping It Positive During a Pandemic

Keeping It Positive During a Pandemic

As stated in our last blog post, maintaining contact with your customers is especially important during the COVID-19 pandemic. However, informing your customers of the many changes your business may be facing doesn’t always have to come through a solemn e-mail....

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