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Digital vs. Traditional Advertising: Who Wins?

Digital vs. Traditional Advertising: Who Wins?

“When used together, traditional and digital marketing can reach more audiences, build and keep trust, and motivate buying from consumers who otherwise might tune out marketing messages.” -Harvard Business Review With apps like TikTok and Snapchat drawing in hundreds...

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Happy Holidays from Riger

“Almost everything will work again if you unplug it for a few minutes …including you.” – Anne Lamott Download the holiday coloring page and relax into the new year. Link to holiday coloring page

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Gen Z is on Snapchat, and you should be, too!

Gen Z is on Snapchat, and you should be, too!

Marketing to Gen Z is unlike almost any other age group. Luckily, social media apps like Snapchat are a perfect way to target these younger generations. Snapchat, a multimedia app known for its disappearing photos or messages, is extremely popular among Gen Z. The app...

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Marketing on a shoestring budget?

Marketing on a shoestring budget?

Woot, woot, it’s budget time! We know what you’re thinking. “I don’t have time.” “Funds are tight. “Good help is hard to find.” Insert favorite excuse here: __________________. For the small business owner or nonprofit director, there’s no time like right now to put...

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