Blog
How to Make Smart Marketing Decisions During a Pandemic: The Five R’s
In the midst of the unexpected COVID-19 pandemic, many companies may be facing uncertainty around their advertising strategy. With changing budgets, staffing and environments, it is essential to foster appropriate communication between your business and your...
read moreAn anniversary stroll down memory lane
From Fred Riger to Jamie Jacobs, from Thomas Register to Google, Steve Johnson takes us for a 5-minute jaunt down memory lane on the occasion of Riger's 70th anniversary in business. [video width="1920" height="1080"...
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12 Tips for 2020 Email Marketing
I'm gonna sit right down and write myself a letter And make believe it came from you I'm gonna write words, oh, so sweet They're gonna knock me off my feet -Fats Waller, American jazz pianist, composer, singer, and comedic entertainer America may run on Dunkin, but...
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Six keys to choosing marketing partners, suppliers or vendors
Choose your enemies carefully ‘cos they will define you Make them interesting ‘cos in some ways they will mind you They’re not there in the beginning but when your story ends Gonna last with you longer than your friends. - Bono (U2) No one can go it alone in marketing...
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Leadership: Searching Low and High
Leaders we can look up to are all too hard to find these days. Joe Girardi, the former NY Yankees All-Star catcher and World Championship manager is one such leader. Joe is no “dumb jock.” I’ve always admired his leadership style as a player and a manager. Now, in my...
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Believe it before you present it
We’ve all heard the expression in business, “Fake it until you make it.” Starting out in the advertising business, I was a nervous-norvus any time I had to present to an audience of more than one or two. I remember my boss’s advice at the time. “Fake it until you make...
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The Boxer
(R to L) Mark Bandurchin, member Riger 40-year club; Steve Johnson; and their new business partner Jamie Jacobs enjoy a laugh at The Colonial. “I am just a poor boy, though my story’s seldom told.” -- Paul Simon, American Songwriter I’d like to share a bit about my...
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Rx for marketing to older, wiser consumers
How is corporate America marketing to its burgeoning 55+ demographic? Generally, not well. Here’s my take on why that is, and how communicators might improve it. As a marketing strategist, integrator and writer, and as someone knocking on the door of this often...
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Old or new, clutter cutting still reigns
The debate between traditional and modern is an age-old one. We see it in architecture, fashion trends, and restaurant styles. Opposing sides either lean on the comfortably familiar or are energized and lured by the new, daring techniques. In marketing too, the...
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Loose Ends
Got any loose ends? You know what I mean. Unfinished business. Maybe it’s your 2015 New Year’s resolution you haven’t gotten around to yet? Dusting those office shelves? Cleaning out the sock drawer? Starting the new-you fitness plan? Hiring a life coach? Updating...
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