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Digital vs. Traditional Advertising: Who Wins?

Digital vs. Traditional Advertising: Who Wins?

“When used together, traditional and digital marketing can reach more audiences, build and keep trust, and motivate buying from consumers who otherwise might tune out marketing messages.” -Harvard Business Review With apps like TikTok and Snapchat drawing in hundreds...

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Happy Holidays from Riger

“Almost everything will work again if you unplug it for a few minutes …including you.” – Anne Lamott Download the holiday coloring page and relax into the new year. Link to holiday coloring page

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Gen Z is on Snapchat, and you should be, too!

Gen Z is on Snapchat, and you should be, too!

Marketing to Gen Z is unlike almost any other age group. Luckily, social media apps like Snapchat are a perfect way to target these younger generations. Snapchat, a multimedia app known for its disappearing photos or messages, is extremely popular among Gen Z. The app...

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Marketing on a shoestring budget?

Marketing on a shoestring budget?

Woot, woot, it’s budget time! We know what you’re thinking. “I don’t have time.” “Funds are tight. “Good help is hard to find.” Insert favorite excuse here: __________________. For the small business owner or nonprofit director, there’s no time like right now to put...

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Writing for the New Reader: The Scanner

Writing for the New Reader: The Scanner

When writing marketing or fundraising copy, you will often be addressing people who aren’t yet invested—or even interested—in what you have to say. Your first challenge is to get them to start reading your copy. Your second challenge is to keep them reading long...

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