Blog
Goodbye, Universal Google Analytics. Hello, GA4!
The Google Analytics platform you’ve been using, also known as Universal Google Analytics, is retiring July 1, 2023. So what’s up next? GA4, the next generation of Google Analytics. Why has Google introduced GA4? For better analytics of course! GA4 was built to...
From High School to Higher Education: How to Attract College Applicants
For higher education institutions, marketing to high-school students in 2022 may be nothing like it was only two years ago. The fact is, Gen Z views higher education more pessimistically than ever following the COVID-19 pandemic. In order to get through to these young...
Digital vs. Traditional Advertising: Who Wins?
“When used together, traditional and digital marketing can reach more audiences, build and keep trust, and motivate buying from consumers who otherwise might tune out marketing messages.” -Harvard Business Review With apps like TikTok and Snapchat drawing in hundreds...
Advertising on Streaming Services: Is it over the top?
Streaming services have led millions of viewers to cancel cable subscriptions in the past two years. These cord cutters are instead opting to watch their favorite shows on Netflix, Disney+, Amazon Prime, and the like. The number of cord cutters is predicted to...
Progressive Podcast Advertising with Psychographics
Podcast listening is at an all-time high, and podcast advertising is rising along with it. For some markets, podcast advertisements have higher rates of engagement and customer recall than both radio and social media ads. Podcast listeners are generally older,...
Happy Holidays from Riger
“Almost everything will work again if you unplug it for a few minutes …including you.” – Anne Lamott Download the holiday coloring page and relax into the new year. Link to holiday coloring page
Gen Z is on Snapchat, and you should be, too!
Marketing to Gen Z is unlike almost any other age group. Luckily, social media apps like Snapchat are a perfect way to target these younger generations. Snapchat, a multimedia app known for its disappearing photos or messages, is extremely popular among Gen Z. The app...
In the era of digital marketing, is direct mail dead?
Although it seems like digital and social media marketing keep inching paper closer and closer to the recycling bin, we’re happy to tell you the answer is a definitive NO. Direct mail is alive and well, and here’s why. It’s no surprise that customers/donors of all...
Marketing on a shoestring budget?
Woot, woot, it’s budget time! We know what you’re thinking. “I don’t have time.” “Funds are tight. “Good help is hard to find.” Insert favorite excuse here: __________________. For the small business owner or nonprofit director, there’s no time like right now to put...
Writing for the New Reader: The Scanner
When writing marketing or fundraising copy, you will often be addressing people who aren’t yet invested—or even interested—in what you have to say. Your first challenge is to get them to start reading your copy. Your second challenge is to keep them reading long...