Blog
Six keys to choosing marketing partners, suppliers or vendors
Choose your enemies carefully ‘cos they will define you Make them interesting ‘cos in some ways they will mind you They’re not there in the beginning but when your story ends Gonna last with you longer than your friends. - Bono (U2) No one can go it alone in marketing...
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Leadership: Searching Low and High
Leaders we can look up to are all too hard to find these days. Joe Girardi, the former NY Yankees All-Star catcher and World Championship manager is one such leader. Joe is no “dumb jock.” I’ve always admired his leadership style as a player and a manager. Now, in my...
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Believe it before you present it
We’ve all heard the expression in business, “Fake it until you make it.” Starting out in the advertising business, I was a nervous-norvus any time I had to present to an audience of more than one or two. I remember my boss’s advice at the time. “Fake it until you make...
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The Boxer
(R to L) Mark Bandurchin, member Riger 40-year club; Steve Johnson; and their new business partner Jamie Jacobs enjoy a laugh at The Colonial. “I am just a poor boy, though my story’s seldom told.” -- Paul Simon, American Songwriter I’d like to share a bit about my...
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Rx for marketing to older, wiser consumers
How is corporate America marketing to its burgeoning 55+ demographic? Generally, not well. Here’s my take on why that is, and how communicators might improve it. As a marketing strategist, integrator and writer, and as someone knocking on the door of this often...
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Old or new, clutter cutting still reigns
The debate between traditional and modern is an age-old one. We see it in architecture, fashion trends, and restaurant styles. Opposing sides either lean on the comfortably familiar or are energized and lured by the new, daring techniques. In marketing too, the...
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Loose Ends
Got any loose ends? You know what I mean. Unfinished business. Maybe it’s your 2015 New Year’s resolution you haven’t gotten around to yet? Dusting those office shelves? Cleaning out the sock drawer? Starting the new-you fitness plan? Hiring a life coach? Updating...
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Buy Local for the Holidays and Every Day
Went to the cobbler yesterday. Yes, I said cobbler. Nu-Way Shoe Repair. Felt like I was in Mayberry. It was Johnson City. And I liked it. Would it have been easier to throw away the old shoes and Amazon a new pair? (Is Amazon a verb yet the way Google is?) Sure....
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Billboards: Are You Down with What’s Up?
THEN vs. NOW Love ‘em or hate ‘em, outdoor ads are eyeball magnets. While detractors call them visual pollution, I think they are great within reason. If you ever find your commute or other drive time boring, a good billboard can brighten your day a bit, right? Hate...
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To build your business this year, build a better brainstorm
Well, it’s that time of year again. Time to figure out new ways to grow in the new year. Time to do more with less. Time to make some time to figure out how to make more time. The trouble is, try as we might, we can’t make time. The number 8,760 might ring a bell....
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