Blog
Basic Social Media Strategy for Nonprofits
So, you’re ready to get serious about social media for your non-profit organization. Good for you! Here are five fundamentals: Define your purpose and goals. This can be a short statement about why your organization is using social media and a list of goals you hope...
Q. What’s New at the Confluence of Marketing and Media in 2024? A. Big changes keep on coming!
By Steve Johnson In a bid to up its privacy protection game, Google begins phasing out third-party cookies this month. That means a longstanding tactic for tracking user web activity will be obsolete by the end of this year. So, much of 2024 will be spent preparing...
AI and Three Predictions on Its Emerging Role in Marketing Communications
“I’m sorry, Dave. I’m afraid I can’t do that.” -HAL It was 55 years ago that Arthur C. Clarke and Stanley Kubrick explored the thrilling and terrifying dance between man and machine in their sci-fi masterpiece 2001: A Space Odyssey. As the brain of the spaceship in...
Instagram vs. TikTok: Where do Videos Belong?
In 2021, TikTok and Instagram were the most downloaded apps in the world. In fact, no app has seen more downloads than TikTok since 2018. This left Instagram with the challenge of how to measure up. Their solution? Instagram Reels. What are Instagram Reels? The main...
Goodbye, Universal Google Analytics. Hello, GA4!
The Google Analytics platform you’ve been using, also known as Universal Google Analytics, is retiring July 1, 2023. So what’s up next? GA4, the next generation of Google Analytics. Why has Google introduced GA4? For better analytics of course! GA4 was built to...
From High School to Higher Education: How to Attract College Applicants
For higher education institutions, marketing to high-school students in 2022 may be nothing like it was only two years ago. The fact is, Gen Z views higher education more pessimistically than ever following the COVID-19 pandemic. In order to get through to these young...
Digital vs. Traditional Advertising: Who Wins?
“When used together, traditional and digital marketing can reach more audiences, build and keep trust, and motivate buying from consumers who otherwise might tune out marketing messages.” -Harvard Business Review With apps like TikTok and Snapchat drawing in hundreds...
Advertising on Streaming Services: Is it over the top?
Streaming services have led millions of viewers to cancel cable subscriptions in the past two years. These cord cutters are instead opting to watch their favorite shows on Netflix, Disney+, Amazon Prime, and the like. The number of cord cutters is predicted to...
Progressive Podcast Advertising with Psychographics
Podcast listening is at an all-time high, and podcast advertising is rising along with it. For some markets, podcast advertisements have higher rates of engagement and customer recall than both radio and social media ads. Podcast listeners are generally older,...
Happy Holidays from Riger
“Almost everything will work again if you unplug it for a few minutes …including you.” – Anne Lamott Download the holiday coloring page and relax into the new year. Link to holiday coloring page