Blog

Marketing on a shoestring budget?

Marketing on a shoestring budget?

Woot, woot, it’s budget time! We know what you’re thinking. “I don’t have time.” “Funds are tight. “Good help is hard to find.” Insert favorite excuse here: __________________. For the small business owner or nonprofit director, there’s no time like right now to put...

read more
Writing for the New Reader: The Scanner

Writing for the New Reader: The Scanner

When writing marketing or fundraising copy, you will often be addressing people who aren’t yet invested—or even interested—in what you have to say. Your first challenge is to get them to start reading your copy. Your second challenge is to keep them reading long...

read more
Small Business Focus: Advertise Local

Small Business Focus: Advertise Local

By Mary Roper and Steve Johnson Now that we’ve made it through the first few months of the new year should it be “out with the old/in with the new” when it comes to advertising? While digital marketing can be measured in clicks and views, we should not forget...

read more
In a world with every kind of milk, be more than plain milk.

In a world with every kind of milk, be more than plain milk.

Are you inadvertently hiding the information your customers need most, or maybe omitting it altogether in your marketing? We often know our business so well, we forget what’s it like to be on the outside of it. Also, a prospect may know they need someone like you, but how do they know they need exactly you when they are making that decision in seconds?

read more
Crossings

Crossings

Crossing the road, Crossing the bridge. Crossing the river, Crossing the ridge. I’ve crossed many times before, I did not know why. Now I know, I must try. By Steve Johnson   “Never follow the crowd ... until and unless you're crossing the road.”  – Author...

read more
Communicating via video conference

Communicating via video conference

Without direct contact, many businesses may be facing difficulty adapting to virtual correspondence. Nowadays, the next best thing is a video conference. While a simple conference call may be well within the comfort zone for several businesses, there is something...

read more