Blog
Advertising on Streaming Services: Is it over the top?
Streaming services have led millions of viewers to cancel cable subscriptions in the past two years. These cord cutters are instead opting to watch their favorite shows on Netflix, Disney+, Amazon Prime, and the like. The number of cord cutters is predicted to...
Progressive Podcast Advertising with Psychographics
Podcast listening is at an all-time high, and podcast advertising is rising along with it. For some markets, podcast advertisements have higher rates of engagement and customer recall than both radio and social media ads. Podcast listeners are generally older,...
Happy Holidays from Riger
“Almost everything will work again if you unplug it for a few minutes …including you.” – Anne Lamott Download the holiday coloring page and relax into the new year. Link to holiday coloring page
Gen Z is on Snapchat, and you should be, too!
Marketing to Gen Z is unlike almost any other age group. Luckily, social media apps like Snapchat are a perfect way to target these younger generations. Snapchat, a multimedia app known for its disappearing photos or messages, is extremely popular among Gen Z. The app...
In the era of digital marketing, is direct mail dead?
Although it seems like digital and social media marketing keep inching paper closer and closer to the recycling bin, we’re happy to tell you the answer is a definitive NO. Direct mail is alive and well, and here’s why. It’s no surprise that customers/donors of all...
Marketing on a shoestring budget?
Woot, woot, it’s budget time! We know what you’re thinking. “I don’t have time.” “Funds are tight. “Good help is hard to find.” Insert favorite excuse here: __________________. For the small business owner or nonprofit director, there’s no time like right now to put...
Writing for the New Reader: The Scanner
When writing marketing or fundraising copy, you will often be addressing people who aren’t yet invested—or even interested—in what you have to say. Your first challenge is to get them to start reading your copy. Your second challenge is to keep them reading long...
We Predict TikTok will be the new key to engaging GenZ
Over the coming year, millennials and GenZers are expected to inherit $68 trillion, the greatest generational wealth transfer of all time. To capture the...
Small Business Focus: Advertise Local
By Mary Roper and Steve Johnson Now that we’ve made it through the first few months of the new year should it be “out with the old/in with the new” when it comes to advertising? While digital marketing can be measured in clicks and views, we should not forget...
If your brand fell in the woods, would it still make a sound?
One of my favorite things about camping is its simplicity – just one of everything you need and only the essentials. One plate, one bowl, one cup, one pan – just what fits in the car carrier and no more. Aside from the simplicity of the things, I also enjoy only...