Wilber National Bank Research/Branding
For this Oneonta-based bank, we conducted in-depth personal interviews to understand the bank’s brand image, along with all its strengths, eccentricities, and opportunities, in the eyes of its key constituents.
Work
Family & Children’s Counseling Services Branding
When Family Counseling Services of Cortland County and Family & Children’s Society in Binghamton decided to merge under one united name, Riger helped create a brand that captured the hopeful essence of both organizations’ life-changing work.
GHS Credit Union Branding
Tradition, finance, connection and stability. These were the identity elements that shined through this logo design project, which boldly differentiated GHS Federal Credit Union in a crowded marketplace.