Tradition, finance, connection and stability. These were the identity elements that shined through this logo design project, which boldly differentiated GHS Federal Credit Union in a crowded marketplace.
For this Oneonta-based bank, we conducted in-depth personal interviews to understand the bank’s brand image, along with all its strengths, eccentricities, and opportunities, in the eyes of its key constituents.
Team Awareness NY is New York State OASAS-funded workplace wellness training program designed to support a healthy work culture and increase the overall wellbeing of employees. The LEAF Council on Alcoholism and Addictions selected the Team Awareness NY name, then turned to Riger to help bring the name to life in a fresh and colorful logo that gave a nod to the three modules of the program.