Strategically placed billboards are often a can’t-miss strategy for reaching today’s information-overloaded consumer. Case in point: reaching potential ESSA customers with these simple and impactful billboards between the bank’s two market areas.
Work.
Riger wrote, designed, produced, and placed this billboard to promote the benefits of Ithaca, NY-based CFCU Community Credit Union's Rewards Credit Card. The board's bright colors, carefully selected photo, and eye-catching design helped add a distinct touchpoint to this multi-media campaign.
It was time to drive more traffic to Taylor Rental’s Vestal store. So these versatile 15-second TV commercials promoted equipment and supplies to the client’s wide-ranging target audiences – contractors on one side, brides on the other!
Hunger and poverty statistics from the Foundation’s needs assessment were too troubling to ignore. So Riger helped raise awareness through a billboard/ad campaign in partnership with the United Way, featuring local leaders who "can't stand by" when their community needs help.
One of the bank’s core values is to “Wow their customers” with outstanding service and value. This competitive advantage is front and center in this billboard design for mortgages.
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