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A Healthcare Marketer Stares at Fifty

Healthcare providers and their marketing minions (e.g., Riger) love to talk turkey. And tofu. And oats. Yay, oats. Had my annual physical this year. Now that I’m 50, I don’t like the tone of the conversation so much. “Eat this; don’t eat that.” “You sit too long; you worry too much.” “You’re too tense; halt […]

Shoot more (video), score more (healthcare confidence)

Audio is good. Video is better. Put the two together, and a winning branding strategy is born. The recipe is simple. Emotionally charged images are set in motion and coupled with a moving soundtrack to: first, tug at the heart strings; second, make things happen between the ears; and third, increase confidence and alter behavior. […]

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Riger's capabilities and specializations range from A to Z (almost). If you don't see what you need on this alphabetized list, just ask us and we'll point you in the right direction. We don't know everything, but after 62 years we have a pretty good idea where to find almost anything you may need under the marketing communications umbrella!

We can help you with Advertising; Billboards; Branding; Brochures; Copywriting; Corporate Identity; Digital Marketing; Direct Mail Programs; Email Marketing; Email Newsletters; Employee Communications & Training Materials; Graphic Design; Literature (Sell Sheets, Flyers, Catalogs); Marketing Audits & Strategic Planning; Market Research, Field Studies & Focus Groups; Media Planning, Scheduling, Buying & Evaluation; Online Advertising; Out-of-Home Advertising; Print Advertising; Package Design; Point-of-Sale (POS) & Point-of-Purchase (POP) Materials; Presentations & Powerpoint; Public Relations & Publicity; Radio Advertising; Sales Aids; Search Engine Optimization (SEO) & Search Engine Marketing (SEM); Signage; Social Media Marketing & Strategy; Speech Writing; Trade Show Exhibits; Transit Advertising; TV Advertising; Video; Web & Interactive; Yellow Pages Advertising.