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Logic and emotion: buyers need both!

As a marketer for both B2B and B2C clients, Riger found this research enlightening: * Shaping your audience’s emotive response (how a product or service makes them FEEL) is a critical element to every marketing campaign, regardless of its industry category. * Conventional wisdom tells us that B2B and B2C buying choices spring from different […]

Successful Hospitals Play the Long Game in Marketing

When an auto dealership or a retail shop runs a marketing campaign, they can test the effectiveness of it within a week or two, simply asking the question: Did my customers come to my sale this weekend? Advertising for a healthcare system is a completely different story. When a woman looks at a hospital’s maternity […]

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Riger's capabilities and specializations range from A to Z (almost). If you don't see what you need on this alphabetized list, just ask us and we'll point you in the right direction. We don't know everything, but after 62 years we have a pretty good idea where to find almost anything you may need under the marketing communications umbrella!

We can help you with Advertising; Billboards; Branding; Brochures; Copywriting; Corporate Identity; Digital Marketing; Direct Mail Programs; Email Marketing; Email Newsletters; Employee Communications & Training Materials; Graphic Design; Literature (Sell Sheets, Flyers, Catalogs); Marketing Audits & Strategic Planning; Market Research, Field Studies & Focus Groups; Media Planning, Scheduling, Buying & Evaluation; Online Advertising; Out-of-Home Advertising; Print Advertising; Package Design; Point-of-Sale (POS) & Point-of-Purchase (POP) Materials; Presentations & Powerpoint; Public Relations & Publicity; Radio Advertising; Sales Aids; Search Engine Optimization (SEO) & Search Engine Marketing (SEM); Signage; Social Media Marketing & Strategy; Speech Writing; Trade Show Exhibits; Transit Advertising; TV Advertising; Video; Web & Interactive; Yellow Pages Advertising.