For Ithaca-based CFCU Community Credit Union, an eye-catching dog photo was the perfect complement to their promise of peace in this ad, which promoted the safety of storing your money in a Money Market account.
We all know Tioga State Bank’s unique selling proposition is the way they build strong, local relationships. What better way to share that message than straight from the mouths of their customers?
For this Oneonta-based bank, we conducted in-depth personal interviews to understand the bank’s brand image, along with all its strengths, eccentricities, and opportunities, in the eyes of its key constituents.
One of the bank’s core values is to “Wow their customers” with outstanding service and value. This competitive advantage is front and center in this billboard design for mortgages.
Tradition, finance, connection and stability. These were the identity elements that shined through this logo design project, which boldly differentiated GHS Federal Credit Union in a crowded marketplace.