Work

Tioga State Bank CSI Testimonial TV

Tioga State Bank CSI Testimonial TV

We all know Tioga State Bank’s unique selling proposition is the way they build strong, local relationships. What better way to share that message than straight from the mouths of their customers?

Tioga State Bank “Wow” Mortgage Billboards

Tioga State Bank “Wow” Mortgage Billboards

One of the bank’s core values is to “Wow their customers” with outstanding service and value. This competitive advantage is front and center in this billboard design for mortgages.

GHS Credit Union Branding

GHS Credit Union Branding

Tradition, finance, connection and stability. These were the identity elements that shined through this logo design project, which boldly differentiated GHS Federal Credit Union in a crowded marketplace.

CFCU Business Banking Campaign

CFCU Business Banking Campaign

This Ithaca-based credit union’s business lending campaign included testimonials from a commercial builder, a Cortland general store owner, and – in this spot – the executive director of Ithaca’s Community School for Music and Arts.

FHFCU “Everything You Need to Be You!” Campaign

FHFCU “Everything You Need to Be You!” Campaign

Millennials add millions of new consumers to the banking world. To reach this important demographic, working within a modest budget, we used first-person, selfie-inspired style for this television commercial.