We all know Tioga State Bank’s unique selling proposition is the way they build strong, local relationships. What better way to share that message than straight from the mouths of their customers?
One of the bank’s core values is to “Wow their customers” with outstanding service and value. This competitive advantage is front and center in this billboard design for mortgages.
Tradition, finance, connection and stability. These were the identity elements that shined through this logo design project, which boldly differentiated GHS Federal Credit Union in a crowded marketplace.
This Ithaca-based credit union’s business lending campaign included testimonials from a commercial builder, a Cortland general store owner, and – in this spot – the executive director of Ithaca’s Community School for Music and Arts.
Millennials add millions of new consumers to the banking world. To reach this important demographic, working within a modest budget, we used first-person, selfie-inspired style for this television commercial.