Work

CFCU Money Market Campaign

CFCU Money Market Campaign

For Ithaca-based CFCU Community Credit Union, an eye-catching dog photo was the perfect complement to their promise of peace in this ad, which promoted the safety of storing your money in a Money Market account.

Tioga State Bank Parkview Testimonial TV

Tioga State Bank Parkview Testimonial TV

We all know Tioga State Bank’s unique selling proposition is the way they build strong, local relationships. What better way to share that message than straight from the mouths of their customers?

Wilber National Bank Research/Branding

Wilber National Bank Research/Branding

For this Oneonta-based bank, we conducted in-depth personal interviews to understand the bank’s brand image, along with all its strengths, eccentricities, and opportunities, in the eyes of its key constituents.

Tioga State Bank “Wow” Mortgage Billboards

Tioga State Bank “Wow” Mortgage Billboards

One of the bank’s core values is to “Wow their customers” with outstanding service and value. This competitive advantage is front and center in this billboard design for mortgages.

GHS Credit Union Branding

GHS Credit Union Branding

Tradition, finance, connection and stability. These were the identity elements that shined through this logo design project, which boldly differentiated GHS Federal Credit Union in a crowded marketplace.