Financial Industry Marketing Firm - Riger

We partner with your financial institution’s marketing team to grow your top and bottom lines.

Dozens of financial clients served

We’ve been serving banks, credit unions, wealth management advisors and insurance agencies for seven decades and understand the nuances of your business, yet we’re agile enough to track the changing customer expectations of today.

Full-bench strength

Our team of professionals strategize, research, write, graphic design, produce, media buy, and optimize all the marketing materials your financial institution needs to keep minds moving toward your brand, your people and your products.

Tried and tested tools

Whether it’s digital ads, TV/video, social media, event promotion, public relations (and even time-tested tools like print, direct mail and radio as warranted) Riger is ready to dive in and get you top of mind or top of wallet – or both!

A neighbor in the northeast

Upstate New York and Northeast Pennsylvania are where we shine, sharing with our clients our deep understanding of these markets’ challenges, populations, and media relationships.

Want to get better results from your next marketing project?

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Standout Projects

TSB Teaoga Development Testimonial TSB does so much more than banking. The "Helping you live life" tagline fits TSB like a glove, not just for consumer banking but for commercial and community banking as well. Give a look and listen to the banker-customer relationship this video captures so well.

CFCU Money Market Campaign For Ithaca-based CFCU Community Credit Union, an eye-catching dog photo was the perfect complement to their promise of peace in this ad, which promoted the safety of storing your money in a Money Market account.

Lesko Financial Brochure This theme flows naturally from the first video/TV work we did for Lesko. It's a simple line that says a lot about the firm's unique selling proposition. The brochure illustrates that they're not focused on investing as a destination or an end in itself but as a means for navigating life's journey.

GHS Credit Union Branding Tradition, finance, connection and stability. These were the identity elements that shined through this logo design project, which boldly differentiated GHS Federal Credit Union in a crowded marketplace.

ESSA Bank & Trust Billboards Strategically placed billboards are often a can’t-miss strategy for reaching today’s information-overloaded consumer. Case in point: reaching potential ESSA customers with these simple and impactful billboards between the bank’s two market areas.

Wilber National Bank Research/Branding For this Oneonta-based bank, we conducted in-depth personal interviews to understand the bank’s brand image, along with all its strengths, eccentricities, and opportunities, in the eyes of its key constituents.

Billboard for the CFCU Rewards Credit Card Campaign

CFCU Rewards Credit Card Billboard Riger wrote, designed, produced, and placed this billboard to promote the benefits of Ithaca, NY-based CFCU Community Credit Union's Rewards Credit Card. The board's bright colors, carefully selected photo, and eye-catching design helped add a distinct touchpoint to this multi-media campaign.

CFCU Annual Report The design of this annual report for Ithaca, NY-based CFCU Community Credit Union framed articles from the president, board members and supervisory committee.

CFCU Personal Loan Campaign The potential uses for a CFCU Personal Loan could be as different as there are types of people. That's what this digital and pre-roll ad campaign conveyed with eye-catching visuals, diversity and animation.

Tioga State Bank Cyber Security Tools Package Caring for your customers just makes good business sense! Riger can help. Here is a sample that we conceptualized, designed and produced for Tioga State Bank, containing practical cybersecurity tools for their small business customers.

Lesko Financial Services 30 Second Commercial Research and a thorough marketing plan led to this moving series of “Navigating Life’s Journey” TV spots and videos, used to build the brand and drive web and social engagement.

TSB Trust Video TSB is a business built on trusted relationships. This spot combines candid video of several actual customer relationships with drone footage of the bank’s home communities, all backed by a reassuring voiceover.

Tioga State Bank "Wow" Mortgage Billboards One of the bank’s core values is to “Wow their customers” with outstanding service and value. This competitive advantage is front and center in this billboard design for mortgages.

FHFCU "Everything You Need to Be You!" Campaign Targeting a younger demographic (and their parents), Riger wrote and produced this television spot for First Heritage Federal Credit Union that uses quick-moving animation and a nod to the growing popularity of selfies.

Latest Updates

Proven Marketing Strategies for Community Banks and Credit Unions (Part 2 of 2)

Jul 23, 2025 | Financial Industry Marketing

Strategies for Building Brand Reputation Reputation is the cornerstone of trust in community banking, and it is essential for local banks and credit unions to maintain a positive, pristine reputation in their local communities. Here are a few ways to accomplish this...

Proven Marketing Strategies for Community Banks and Credit Unions (Part 1 of 2)

Jun 26, 2025 | Financial Industry Marketing

Community Bank and CU Leaders: Market Local, Build Trust Community banks and credit unions hold a unique position in the financial services marketplace. As vital members of their local communities, these organizations serve an essential role in fostering economic...

Getting buy-in from the C-suite: How to Explain Marketing ROI to Your President/CEO and Other Stakeholders

Apr 2, 2025 | Financial Industry Marketing

While marketing is often viewed as a cost center, ROI helps reframe it as a revenue driver, showing how it can be a catalyst for strategic growth and long-term sustainability and success. Financial services marketers must often justify their budgets and initiatives to...