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Community banks and credit unions are faced with significant market pressures, including growing competition from digital banks, tightening profit margins, and evolving consumer demands. Consider that average funding costs rose from 0.74 % to 2.85 % between 2020 ...

Strategies for Building Brand Reputation Reputation is the cornerstone of trust in community banking, and it is essential for local banks and credit unions to maintain a positive, pristine reputation in their local communities. Here are a few ways to accomplish ...

Community Bank and CU Leaders: Market Local, Build Trust Community banks and credit unions hold a unique position in the financial services marketplace. As vital members of their local communities, these organizations serve an essential role in fostering economic ...

While marketing is often viewed as a cost center, ROI helps reframe it as a revenue driver, showing how it can be a catalyst for strategic growth and long-term sustainability and success. Financial services marketers must often justify their budgets and ...

By Steve Johnson In an increasingly competitive financial sector, banks and credit unions are constantly seeking out best practices to build trust, grow “share of wallet,” and attract new customers. One effective and often underutilized tool in their ...

The pandemic had a lasting impact on consumer behavior, and nowhere more so than in financial services. The financial landscape has shifted dramatically over the past four years, as the adoption of digital banking has accelerated across all generations. When ...

Successful marketing always begins with an understanding of the customer. In this article, we present effective marketing strategies that leverage the unique differentiators community financial institutions have to offer their clientele. Establishing the ...

In 1967, the first automated teller machine (ATM) was installed in a Barclays branch, enabling banking customers to withdraw cash from their account without visiting a teller line. Since then, technology has taken center stage in financial services. Today, ...