GHS Credit Union Branding
Tradition, finance, connection and stability. These were the identity elements that shined through this logo design project, which boldly differentiated GHS Federal Credit Union in a crowded marketplace.
Work
Wilber National Bank Research/Branding
For this Oneonta-based bank, we conducted in-depth personal interviews to understand the bank’s brand image, along with all its strengths, eccentricities, and opportunities, in the eyes of its key constituents.
Team Awareness NY Logo
Team Awareness NY is New York State OASAS-funded workplace wellness training program designed to support a healthy work culture and increase the overall wellbeing of employees. The LEAF Council on Alcoholism and Addictions selected the Team Awareness NY name, then turned to Riger to help bring the name to life in a fresh and colorful logo that gave a nod to the three modules of the program.
Sisters of Charity of New York Logo Update
Sometimes logos are created for one use in one time, but then as promotional tools change, one must adjust. Riger helped Sisters of Charity of New York do just that as we added digital display and social media ads to their fundraising communication channels. We knew we needed to maintain the equity of the original logo’s design while also making it more appropriately fit a smaller frame. Compromise happily reached!
HCA Branding
When HCA wanted to focus the name of its organization more on “Helping Celebrate Abilities” instead of “Handicapped Children’s Association,” they turned to Riger for a fresh new logo that helped capture the spirit of joy felt by the individuals this great organization serves.