CFCU Personal Loan Campaign
The potential uses for a CFCU Personal Loan could be as different as there are types of people. That’s what this digital and pre-roll ad campaign conveyed with eye-catching visuals, diversity and animation.
The potential uses for a CFCU Personal Loan could be as different as there are types of people. That’s what this digital and pre-roll ad campaign conveyed with eye-catching visuals, diversity and animation.
Research and a thorough marketing plan led to this moving series of “Navigating Life’s Journey” TV spots and videos, used to build the brand and drive web and social engagement.
For Ithaca-based CFCU Community Credit Union, an eye-catching dog photo was the perfect complement to their promise of peace in this ad, which promoted the safety of storing your money in a Money Market account.
TSB is a business built on trusted relationships. This spot combines candid video of several actual customer relationships with drone footage of the bank’s home communities, all backed by a reassuring voiceover.
For this Oneonta-based bank, we conducted in-depth personal interviews to understand the bank’s brand image, along with all its strengths, eccentricities, and opportunities, in the eyes of its key constituents.