Strategically placed billboards are often a can’t-miss strategy for reaching today’s information-overloaded consumer. Case in point: reaching potential ESSA customers with these simple and impactful billboards between the bank’s two market areas.
Riger wrote, designed, produced, and placed this billboard to promote the benefits of Ithaca, NY-based CFCU Community Credit Union’s Rewards Credit Card. The board’s bright colors, carefully selected photo, and eye-catching design helped add a distinct touchpoint to this multi-media campaign.
Hunger and poverty statistics from the Foundation’s needs assessment were too troubling to ignore. So Riger helped raise awareness through a billboard/ad campaign in partnership with the United Way, featuring local leaders who “can’t stand by” when their community needs help.
One of the bank’s core values is to “Wow their customers” with outstanding service and value. This competitive advantage is front and center in this billboard design for mortgages.
This board succinctly captured the feature (memory care) and highlighted the benefit (compassion) families dealing with dementia are seeking. We later added a sponsorship starburst to the board when UMH sponsored the Alzheimer’s Walk.