In support of Elizabeth Seton Children’s, a downstate NY hospital that cares for children with medically complex conditions, Riger copyedited and designed social media graphics and eblasts to share news, promote events and extend holiday wishes to donors and the family members of current and potential patients.
BRiDGES, the Madison County, NY Council on Alcoholism & Substance Abuse, offers substance abuse prevention programs like Teen Intervene. Riger wrote, designed and targeted this Facebook ad to parents of teens, driving BRiDGES’ website traffic and program participation.
How do we move the minds of developers, site selectors, entrepreneurs, and C-level executive decision makers toward Broome County? Fish for them where they are: Linkedin!
It was time to increase enrollment in a particular course, which means it was time for Riger to harness the power of Facebook ad targeting by age, gender, location, education, and interests.