About

In business since 1950, Riger is the oldest and largest (and most adaptable!) business of its kind in South-Central New York State. We are a multi-service marketing communications agency encompassing advertising, marketing, public relations, research, media services, graphics, sales promotion, special events, online, video and print production, direct mail, multimedia presentations, social media, email marketing and many other specializations. We serve a variety of business-to-business, financial, health care and consumer-oriented accounts.

When you study our client experience list (fact sheet PDF), you’ll find many who’ve been with us a long while—and some who’ve been with us for most of our six-plus decades! Quite a few of these customers first came to us with a single project that eventually blossomed into an ongoing agency/client relationship.

Riger is a member of the American Association of Advertising Agencies (AAAA). Of some 13,000 ad agencies in the U.S., not quite five percent are AAAA members. Government relations, agency management know-how and a vast marketing case history library are just some of the benefits of AAAA membership, which accrue to our clients.

Riger’s affiliation with the American Association of Advertising Agencies and similar resources offers our clients added value. We have access to the complete AAAA Reference Library, a compendium of current case studies available only to AAAA members. It’s a resource we tap time and time again to research best practices in marketing communications on behalf of our clients’ diverse needs.

Our staff members also belong to the Business Marketing Association, the Public Relations Society of America, and have taught related courses at Binghamton University, Broome Community College, and the Board of Cooperative Educational Services (BOCES).

MISSION STATEMENT

We are a marketing communications company.

We seek to be the region’s leading provider of proactive, creative, effective business solutions by:

…Satisfying the wants and needs of our clients with a customer-oriented staff continually working to improve creativity and quality in all our work;

…Nurturing mutually beneficial, profitable, long-term relationships with a diversified group of clients;

…And fostering an employee-friendly organization where respect, teamwork, integrity and professionalism are guiding principles in all our dealings both inside and outside the organization.