Blog
Proven Marketing Strategies for Community Banks and Credit Unions (Part 2 of 2)
Strategies for Building Brand Reputation Reputation is the cornerstone of trust in community banking, and it is essential for local banks and credit unions to maintain a positive, pristine reputation in their local communities. Here are a few ways to accomplish this...
Proven Marketing Strategies for Community Banks and Credit Unions (Part 1 of 2)
Community Bank and CU Leaders: Market Local, Build Trust Community banks and credit unions hold a unique position in the financial services marketplace. As vital members of their local communities, these organizations serve an essential role in fostering economic...
Getting buy-in from the C-suite: How to Explain Marketing ROI to Your President/CEO and Other Stakeholders
While marketing is often viewed as a cost center, ROI helps reframe it as a revenue driver, showing how it can be a catalyst for strategic growth and long-term sustainability and success. Financial services marketers must often justify their budgets and initiatives to...
Learn How to “Date” Your Donor (Instead of Proposing Too Soon Like a Weirdo)
By Jamie Jacobs In non-profit fundraising and marketing, it’s crucial to build confidence and connection with your potential donors before asking for significant contributions or monthly sponsorships. Rushing into a donation request can overwhelm supporters and harm...
Financial marketers, get started with AI!
Here are 3 simple ways to incorporate Artificial Intelligence into your marketing strategy in 2025: 1. PERSONALIZED TIPS Use AI-powered content creation to generate personalized financial wellness tips based on your users’ data, targeting customers with relevant,...
Top nonprofit fundraising marketing trends for 2025
By Steve Johnson Digital and Mail Continue to Co-Exist Storytelling and Authentic Narratives Rule Community Engagement Gains Momentum AI and Automation Ramp Up Hybrid Events Stick Around Digital and Mail Continue to Co-Exist Development, foundation, and marcom offices...
Assessing friction along the journey from ad/direct mail to online giving
By Jamie Jacobs At Riger, we talk to a lot of non-profit fundraisers who prefer spending their time with us thinking and talking about what goes in their ads, what goes in their direct mail pieces, how their event materials look. A bunch of us are creatives, so we...
Did the 2024 non-profit industry predictions come true among Riger clients so far? Yes and no.
By Jamie Jacobs Nonprofits Will Increase their Budgets for Online Giving Technology The Largest Fundraising Challenge for 2024 Will Be Fatigue in Older Donors and Apathy in Younger Donors Nonprofits Will Feel an Increased Struggle in Making Sense of Data Prediction 1:...
Testimonials: A Winning Marcom Strategy for Financial Institutions
By Steve Johnson In an increasingly competitive financial sector, banks and credit unions are constantly seeking out best practices to build trust, grow “share of wallet,” and attract new customers. One effective and often underutilized tool in their marketing arsenal...
Bridging the Gap Between Digital and Branch Banking
The pandemic had a lasting impact on consumer behavior, and nowhere more so than in financial services. The financial landscape has shifted dramatically over the past four years, as the adoption of digital banking has accelerated across all generations. When the world...