Here are 3 simple ways to incorporate Artificial Intelligence into your marketing strategy in 2025:
1. PERSONALIZED TIPS
Use AI-powered content creation to generate personalized financial wellness tips based on your users’ data, targeting customers with ...
“When used together, traditional and digital marketing can reach more audiences, build and keep trust, and motivate buying from consumers who otherwise might tune out marketing messages.” -Harvard Business Review
With apps like TikTok and Snapchat drawing in ...
Podcast listening is at an all-time high, and podcast advertising is rising along with it. For some markets, podcast advertisements have higher rates of engagement and customer recall than both radio and social media ads. Podcast listeners are generally older, ...
“Almost everything will work again if you unplug it for a few minutes
…including you.” – Anne Lamott
Download the holiday coloring page and relax into the new year.
Link to holiday coloring page
Marketing to Gen Z is unlike almost any other age group. Luckily, social media apps like Snapchat are a perfect way to target these younger generations. Snapchat, a multimedia app known for its disappearing photos or messages, is extremely popular among Gen Z. The ...
Woot, woot, it’s budget time!
We know what you’re thinking. “I don’t have time.” “Funds are tight. “Good help is hard to find.” Insert favorite excuse here: __________________.
For the small business owner or nonprofit director, there’s no time like right ...
When writing marketing or fundraising copy, you will often be addressing people who aren’t yet invested—or even interested—in what you have to say.
Your first challenge is to get them to start reading your copy. Your second challenge is to keep them reading ...
By Mary Roper and Steve Johnson
Now that we’ve made it through the first few months of the new year should it be “out with the old/in with the new” when it comes to advertising?
While digital marketing can be measured in clicks and views, we should not ...
One of my favorite things about camping is its simplicity – just one of everything you need and only the essentials. One plate, one bowl, one cup, one pan – just what fits in the car carrier and no more. Aside from the simplicity of the things, I also enjoy only ...
Without direct contact, many businesses may be facing difficulty adapting to virtual correspondence. Nowadays, the next best thing is a video conference. While a simple conference call may be well within the comfort zone for several businesses, there is something ...
In the midst of the unexpected COVID-19 pandemic, many companies may be facing uncertainty around their advertising and public relations strategies. With changing budgets, staffing and environments, it is essential to foster appropriate communication between your ...
We’ve all heard the expression in business, “Fake it until you make it.”
Starting out in the advertising business, I was a nervous-norvus any time I had to present to an audience of more than one or two. I remember my boss’s advice at the time. “Fake it until ...
