Moving minds leads to checkbooks opening with these digital ads aimed right at high-income individuals with an interest in philanthropy and aiding hunger relief (yes, we can get that specific in our targeting!).
Work.
With a sensitive subject matter and an extremely select target audience, these digital ads helped Family Counseling Services throw a lifeline to – and start a conversation with – potential clients. Riger developed the copy, designed the ads (finding just the right photo to capture such a layered situation), then implemented and monitored the campaign, which yielded above-average impressions and engagement.
When Family Counseling Services of Cortland County and Family & Children’s Society in Binghamton decided to merge under one united name, Riger helped create a brand that captured the hopeful essence of both organizations’ life-changing work.
Talk about moving some donor minds! This video, featuring heartfelt testimonials and dramatic aerial footage, highlights the life-changing work of the Food Bank of the Southern Tier.
A dramatic theme, full-page photos, and poetic pull-quotes brought the true stories of Lehigh Valley Health Network - Pocono Foundation's donors and patients to life on the pages of this annual report.
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