So, you’re ready to get serious about social media for your non-profit organization. Good for you! Here are five fundamentals: Define your purpose and goals. This can be a short statement about why your organization is using social media and a list of goals you hope...
From Fred Riger to Jamie Jacobs, from Thomas Register to Google, Steve Johnson takes us for a 5-minute jaunt down memory lane on the occasion of Riger's 70th anniversary in business. (Videography credit: Riger intern Lexie Cutmore)
I'm gonna sit right down and write myself a letter And make believe it came from you I'm gonna write words, oh, so sweet They're gonna knock me off my feet -Fats Waller, American jazz pianist, composer, singer, and comedic entertainer America may run on...
Did you know… that companies spent almost $2.6 million for a single 30-second commercial during last year’s Super Bowl? That’s twenty times as much as during the first Super Bowl in 1967! Surprisingly, viewership has only doubled in the past 43 years, and new viewers...
Did you know...that the largest logo ever created was this one, made up of 34,309 human beings! This took place in 1999 at the National Stadium of Jamor, Lisbon, Portugal. Their goal was to promote the Portuguese bid to host the soccer championship Euro2004 - and they...
Did you know that, according to Art Spinella of CNW Research, an automotive marketing research firm, women influence 80% of all automobile sales? That means even this Silverado Truck ad should have a media schedule skewed toward women! For more...
Did you know that brand recognition begins as early as 2 years old? That means even as children learn their alphabet, they're also processing the branded logo that goes with each letter: How many do you recognize? Why did certain ones jump out at you, even if you...
Did you know that it takes the average person 3 exposures to an advertising message before he/she processes its information? That means that by the time you are beyond bored by your own business' message, it is just then that your customers are BEGINNING to notice...