Work

FredTalks: Why Are Style Guides Important?

FredTalks: Why Are Style Guides Important?

https://riger.com/wp-content/uploads/Style-Guide_Compressed.mp4   Today’s topic on FredTalks: Why Are Style Guides Important? The first question we always ask new graphic design clients is “Do you have a style guide?” If the answer is yes, great, but...
In a world with every kind of milk, be more than plain milk.

In a world with every kind of milk, be more than plain milk.

Are you inadvertently hiding the information your customers need most, or maybe omitting it altogether in your marketing? We often know our business so well, we forget what’s it like to be on the outside of it. Also, a prospect may know they need someone like you, but how do they know they need exactly you when they are making that decision in seconds?

FredTalks: Static vs. Dynamic Digital Ads

https://riger.com/wp-content/uploads/Static-vs-Dynamic-Digital-Display-AdsCompressed-1.mp4   We thought our 70th anniversary was a great excuse to create a new video series in honor of our founder Fred Riger. Introducing: FREDTalks! We hope they provide you with...
Crossings

Crossings

Crossing the road, Crossing the bridge. Crossing the river, Crossing the ridge. I’ve crossed many times before, I did not know why. Now I know, I must try. By Steve Johnson   “Never follow the crowd … until and unless you’re crossing the road.” ...
Keeping It Positive During a Pandemic

Keeping It Positive During a Pandemic

As stated in our last blog post, maintaining contact with your customers is especially important during the COVID-19 pandemic. However, informing your customers of the many changes your business may be facing doesn’t always have to come through a solemn e-mail....