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Leadership: Searching Low and High

Leadership: Searching Low and High

Leaders we can look up to are all too hard to find these days. Joe Girardi, the former NY Yankees All-Star catcher and World Championship manager is one such leader. Joe is no “dumb jock.” I’ve always admired his leadership style as a player and a manager. Now, in my...
Rx for marketing to older, wiser consumers

Rx for marketing to older, wiser consumers

How is corporate America marketing to its burgeoning 55+ demographic? Generally, not well. Here’s my take on why that is, and how communicators might improve it. As a marketing strategist, integrator and writer, and as someone knocking on the door of this often...
Old or new, clutter cutting still reigns

Old or new, clutter cutting still reigns

  The debate between traditional and modern is an age-old one. We see it in architecture, fashion trends, and restaurant styles. Opposing sides either lean on the comfortably familiar or are energized and lured by the new, daring techniques. In marketing too, the...
Loose Ends

Loose Ends

Got any loose ends? You know what I mean. Unfinished business. Maybe it’s your 2015 New Year’s resolution you haven’t gotten around to yet? Dusting those office shelves? Cleaning out the sock drawer? Starting the new-you fitness plan? Hiring a life coach? Updating...
Buy Local for the Holidays and Every Day

Buy Local for the Holidays and Every Day

  Went to the cobbler yesterday. Yes, I said cobbler. Nu-Way Shoe Repair. Felt like I was in Mayberry. It was Johnson City. And I liked it. Would it have been easier to throw away the old shoes and Amazon a new pair? (Is Amazon a verb yet the way Google is?) Sure....