By Steve Johnson In a bid to up its privacy protection game, Google begins phasing out third-party cookies this month. That means a longstanding tactic for tracking user web activity will be obsolete by the end of this year. So, much of 2024 will be spent preparing...
“I’m sorry, Dave. I’m afraid I can’t do that.” -HAL It was 55 years ago that Arthur C. Clarke and Stanley Kubrick explored the thrilling and terrifying dance between man and machine in their sci-fi masterpiece 2001: A Space Odyssey. As the brain of the spaceship in...
In 2021, TikTok and Instagram were the most downloaded apps in the world. In fact, no app has seen more downloads than TikTok since 2018. This left Instagram with the challenge of how to measure up. Their solution? Instagram Reels. What are Instagram Reels? The main...
The Google Analytics platform you’ve been using, also known as Universal Google Analytics, is retiring July 1, 2023. So what’s up next? GA4, the next generation of Google Analytics. Why has Google introduced GA4? For better analytics of course! GA4 was built to...
For higher education institutions, marketing to high-school students in 2022 may be nothing like it was only two years ago. The fact is, Gen Z views higher education more pessimistically than ever following the COVID-19 pandemic. In order to get through to these young...
Streaming services have led millions of viewers to cancel cable subscriptions in the past two years. These cord cutters are instead opting to watch their favorite shows on Netflix, Disney+, Amazon Prime, and the like. The number of cord cutters is predicted to...
Although it seems like digital and social media marketing keep inching paper closer and closer to the recycling bin, we’re happy to tell you the answer is a definitive NO. Direct mail is alive and well, and here’s why. It’s no surprise that customers/donors of all...
Over the coming year, millennials and GenZers are expected to inherit $68 trillion, the greatest generational wealth transfer of all time. To capture the...
Today’s topic on FredTalks: Why Are Style Guides Important? The first question we always ask new graphic design clients is "Do you have a style guide?" If the answer is yes, great, but if the answer is no, we often walk them through the steps of making one because we...
Are you inadvertently hiding the information your customers need most, or maybe omitting it altogether in your marketing? We often know our business so well, we forget what’s it like to be on the outside of it. Also, a prospect may know they need someone like you, but how do they know they need exactly you when they are making that decision in seconds?