Blog
Gen Z is on Snapchat, and you should be, too!
Marketing to Gen Z is unlike almost any other age group. Luckily, social media apps like Snapchat are a perfect way to target these younger generations. Snapchat, a multimedia app known for its disappearing photos or messages, is extremely popular among Gen Z. The app...
In the era of digital marketing, is direct mail dead?
Although it seems like digital and social media marketing keep inching paper closer and closer to the recycling bin, we’re happy to tell you the answer is a definitive NO. Direct mail is alive and well, and here’s why. It’s no surprise that customers/donors of all...
Marketing on a shoestring budget?
Woot, woot, it’s budget time! We know what you’re thinking. “I don’t have time.” “Funds are tight. “Good help is hard to find.” Insert favorite excuse here: __________________. For the small business owner or nonprofit director, there’s no time like right now to put...
Writing for the New Reader: The Scanner
When writing marketing or fundraising copy, you will often be addressing people who aren’t yet invested—or even interested—in what you have to say. Your first challenge is to get them to start reading your copy. Your second challenge is to keep them reading long...
We Predict TikTok will be the new key to engaging GenZ
Over the coming year, millennials and GenZers are expected to inherit $68 trillion, the greatest generational wealth transfer of all time. To capture the...
Small Business Focus: Advertise Local
By Mary Roper and Steve Johnson Now that we’ve made it through the first few months of the new year should it be “out with the old/in with the new” when it comes to advertising? While digital marketing can be measured in clicks and views, we should not forget...
If your brand fell in the woods, would it still make a sound?
One of my favorite things about camping is its simplicity – just one of everything you need and only the essentials. One plate, one bowl, one cup, one pan – just what fits in the car carrier and no more. Aside from the simplicity of the things, I also enjoy only...
FredTalks: Why Are Style Guides Important?
Today’s topic on FredTalks: Why Are Style Guides Important? The first question we always ask new graphic design clients is "Do you have a style guide?" If the answer is yes, great, but if the answer is no, we often walk them through the steps of making one because we...
In a world with every kind of milk, be more than plain milk.
Are you inadvertently hiding the information your customers need most, or maybe omitting it altogether in your marketing? We often know our business so well, we forget what’s it like to be on the outside of it. Also, a prospect may know they need someone like you, but how do they know they need exactly you when they are making that decision in seconds?
FredTalks: Static vs. Dynamic Digital Ads
We thought our 70th anniversary was a great excuse to create a new video series in honor of our founder Fred Riger. Introducing: FREDTalks! We hope they provide you with helpful tips about how to navigate different elements of today’s marketing communications world....