Blog
Bridging the Gap Between Digital and Branch Banking
The pandemic had a lasting impact on consumer behavior, and nowhere more so than in financial services. The financial landscape has shifted dramatically over the past four years, as the adoption of digital banking has accelerated across all generations. When the world...
Regional Bank Marketing Strategies for a Post-Pandemic World
Successful marketing always begins with an understanding of the customer. In this article, we present effective marketing strategies that leverage the unique differentiators community financial institutions have to offer their clientele. Establishing the technology...
How Community Financial Institutions Can Compete—and Collaborate—with FinTech Firms
In 1967, the first automated teller machine (ATM) was installed in a Barclays branch, enabling banking customers to withdraw cash from their account without visiting a teller line. Since then, technology has taken center stage in financial services. Today, consumers...
Basic Social Media Strategy for Nonprofits
So, you’re ready to get serious about social media for your non-profit organization. Good for you! Here are five fundamentals: Define your purpose and goals. This can be a short statement about why your organization is using social media and a list of goals you hope...
Q. What’s New at the Confluence of Marketing and Media in 2024? A. Big changes keep on coming!
By Steve Johnson In a bid to up its privacy protection game, Google begins phasing out third-party cookies this month. That means a longstanding tactic for tracking user web activity will be obsolete by the end of this year. So, much of 2024 will be spent preparing...
AI and Three Predictions on Its Emerging Role in Marketing Communications
“I’m sorry, Dave. I’m afraid I can’t do that.” -HAL It was 55 years ago that Arthur C. Clarke and Stanley Kubrick explored the thrilling and terrifying dance between man and machine in their sci-fi masterpiece 2001: A Space Odyssey. As the brain of the spaceship in...
Instagram vs. TikTok: Where do Videos Belong?
In 2021, TikTok and Instagram were the most downloaded apps in the world. In fact, no app has seen more downloads than TikTok since 2018. This left Instagram with the challenge of how to measure up. Their solution? Instagram Reels. What are Instagram Reels? The main...
Goodbye, Universal Google Analytics. Hello, GA4!
The Google Analytics platform you’ve been using, also known as Universal Google Analytics, is retiring July 1, 2023. So what’s up next? GA4, the next generation of Google Analytics. Why has Google introduced GA4? For better analytics of course! GA4 was built to...
From High School to Higher Education: How to Attract College Applicants
For higher education institutions, marketing to high-school students in 2022 may be nothing like it was only two years ago. The fact is, Gen Z views higher education more pessimistically than ever following the COVID-19 pandemic. In order to get through to these young...
Digital vs. Traditional Advertising: Who Wins?
“When used together, traditional and digital marketing can reach more audiences, build and keep trust, and motivate buying from consumers who otherwise might tune out marketing messages.” -Harvard Business Review With apps like TikTok and Snapchat drawing in hundreds...