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Over the coming year, millennials and GenZers are expected to inherit $68 trillion, the greatest generational wealth transfer of all time. To capture the opportunity in that transfer, many marketers are hell-bent on figuring out how best to engage with these ...

By Mary Roper and Steve Johnson
Now that we’ve made it through the first few months of the new year should it be “out with the old/in with the new” when it comes to advertising?
While digital marketing can be measured in clicks and views, we should not ...

One of my favorite things about camping is its simplicity – just one of everything you need and only the essentials. One plate, one bowl, one cup, one pan – just what fits in the car carrier and no more. Aside from the simplicity of the things, I also enjoy only ...
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