Blog.

“I’m sorry, Dave. I’m afraid I can’t do that.” -HAL It was 55 years ago that Arthur C. Clarke and Stanley Kubrick explored the thrilling and terrifying dance between man and machine in their sci-fi masterpiece 2001: A Space Odyssey. As the brain of the ...

In 2021, TikTok and Instagram were the most downloaded apps in the world. In fact, no app has seen more downloads than TikTok since 2018. This left Instagram with the challenge of how to measure up. Their solution? Instagram Reels. What are Instagram Reels? The ...

The Google Analytics platform you’ve been using, also known as Universal Google Analytics, is retiring July 1, 2023. So what’s up next? GA4, the next generation of Google Analytics. Why has Google introduced GA4? For better analytics of course! GA4 was built to ...