Well, it’s that time of year again. Time to figure out new ways to grow in the new year. Time to do more with less. Time to make some time to figure out how to make more time. The trouble is, try as we might, we can’t make time. The number 8,760 might ring a bell....
In the immortal words of the Rolling Stones’ Shattered, with apologies to Mr. Jagger and and Mr. Richards, “All this chitter-chatter, chitter-chatter, chitter-chatter 'bout Shmatta, shmatta, shmatta! I can't give it away on 7th Avenue. This town's been wearing...
Have you heard the one about the brand manager who said she wanted to rebrand, but what she meant was, “I’m bored with our logo.” Your brand cuts way deeper than your logo. Just as a fresh coat of paint on a house may improve its curb appeal, a logo refresh may be...
If 75% of a community bank’s revenue comes from small business customers, why not target more marketing at small businesses? Why not indeed. Marketing can and should support business banking. Here’s a handful of sure-fire ways to do it, along with a little candy. *...
As a marketer for both B2B and B2C clients, Riger found this research enlightening: * Shaping your audience’s emotive response (how a product or service makes them FEEL) is a critical element to every marketing campaign, regardless of its industry category. *...
When it comes to back-to-school fashion, retail marketers go head-to-head every year to showcase the latest trends for making a good impression. JC Penney recently aired a commercial as part of its “First Day Look” campaign with what some considered a controversial...
According to the Wall Street Journal (8/5/10), advertisers are coming back to broadcast and cable TV, with Time Warner reporting an 11% increase in second-quarter ad revenue and News Corp.'s local stations posting a 29% increase over the same quarter last year. Local...
Is humor an effective technique for relaying your advertising message? Or does it just get in the way of remembering what's being sold? What commercials make you laugh? More importantly, can your remember the brand? SUBMITTED BY: Mark Bandurchin, Vice President,...
You know how you can get catchy songs and sayings stuck in your head for days on end? Well, Forbes Magazine has come up with a list of ten jingles that have done just that for millions of people over the years. Slogans are an attempt at capturing the essence of a...
When and as we emerge from recession, how will marketing change? The answer is a lot. The reason is basic human nature. When we go through a trauma, we change. As we recover, the survivors among us adapt. Become more resourceful. More responsible. Some change just a...