Blog
From Tweets to Blogs…
Check out this Social Media Presentation that shows you how each social media tool can be compared to the rooms of your house. Maybe it's time we all considered inviting our customers into our living rooms? SUBMITTED BY: Jamie Knudsen, Account Executive
Rethinking Strategy. Refreshing communities.
Super Bowl viewers will be surprised when they don’t see any Pepsi commercials this year, especially since the company has been one of the biggest spenders ($33 million last year!). Instead of using the money on costly commercial spots, Pepsi is using the money for...
Is "traditional" media dead?
Let us know what you think! Comment here on your answer to this question. SUBMITTED BY: Mark Bandurchin, VP Creative Services
Missing component from many branding strategies: PASSION!!!
We sat through a presentation by a local non-profit/human services agency recently and had one of those "ah-HAH!!! moments." What's more, I could tell from the looks on the faces of the other folks in the audience, it was hitting home with them this exact same way,...
Did you know? of the month
Did you know… that companies spent almost $2.6 million for a single 30-second commercial during last year’s Super Bowl? That’s twenty times as much as during the first Super Bowl in 1967! Surprisingly, viewership has only doubled in the past 43 years, and new viewers...
Slogans follow up: did you remember them?
Here are the answers to last weeks Slogan Quiz! How did you do? Good to the last drop -- Maxwell House The king of beers -- Bud The quicker picker-upper -- Bounty We love to see you smile -- McDonald's Nothing but nothing will tear cats away. -- Friskies Buffet I'd...
Building a better billboard (cont.)
And the last tip for building a better billboard… #3: Create buzz and set yourself apart! This Eskom billboard took no massive budget, no expensive production. In fact, it’s probably the least expensive billboard the company has ever produced. But from sundown til...
Slogans: what makes you remember them?
Good slogans increase brand awareness by communicating their brand’s attitude in a memorable way. Two important concepts to help your slogan stick: concise and precise. Keeping the message concise means that your customer won’t have to work to remember it (they have...
Is “snail mail” dying? Already dead? Or simply going “guerilla”?
Still thinking you are almost ready to “put a fork in” conventional mail? Oddly enough, Google (a company with one of the most successful marketing strategies) just delivered a message to our office about their AdWords program via a targeted snail-mailer. As...
Building a better billboard (cont.)
Here’s another tip for building a better billboard… #2: Contrast is our friend! You’ll see them on any highway, on any given day: billboards that are smash hits on the designer’s (and client’s) computer screen, but that bomb on the road: VS. The reason? Contrast! As...